山东景芝酒业股份有限公司简介

Shandong Jingzhi Liquor Co., Ltd.  Profile

山东景芝酒业股份有限公司，位于有着5000年酿酒历史的“山东三大古镇”之一的景芝镇，创建于1948年。是国家重点酿酒骨干企业、中国白酒生产50强企业、中国最大的芝麻香型白酒生产企业，曾荣获山东省省长质量奖、全国质量奖、中国杰出质量人、中国白酒历史杰出贡献人物、中国白酒历史标志性产品、全国质量标杆企业、世博百年品牌企业、国家两化融合管理体系贯标试点企业、国家AAAA级标准化良好行为企业等荣誉和称号。业内率先建立国家博士后科研工作站、中国芝麻香型白酒研究院等科研平台，被确立为山东省非物质文化遗产生产性保护示范基地、中国芝麻香白酒第一镇和中国芝麻香白酒生态酿造产区。建设了“酒之城”和“齐鲁酒地”两个国家AAAA级旅游景区。拥有 “一品景芝、年份景芝、景阳春、景芝白乾”四大主导系列品牌。

Shandong Jingzhi Liquor Co., Ltd. is the backbone enterprise of national key brewing, China top-50 production enterprises in liquor brew industry and the largest sesame flavor liquor production enterprises in China. It was founded in 1948, located in Jingzhi town, which has a liquor brew history of more than 5000 years. It is regarded as one of “Shandong top-3 Ancient Towns”. Shandong Jingzhi Liquor Co., Ltd. was recognized as Shandong Governor Quality Award and National Quality Award. It was honored as China Outstanding Quality Model, Outstanding Contribution Character to China Liquor History and Iconic Product of China Liquor History. Furthermore, it was recognized as National Quality Model Enterprise and Expo Century Band Enterprise, Pilot Enterprise of Implementation of National Management System which integrates information and industrialization and Standardization of Enterprise Good Behavior of National AAAA. Some research platforms were built, such as National Postdoctoral Workstation, China Sesame Flavor Liquor Academy. It was recognized as the protection base of productivity of Shandong intangible cultural heritage, the first town of China sesame flavor liquor and ecological brewing production area of China sesame flavor liquor. Liquor Castle and Qilu Liquor Land, the national AAAA tourist areas were constructed. It includes four series brands, such as Yipin Jingzhi liquor, Vintage Years Jingzhi liquor, Jing Yang Chun liquor, Jingzhi Baigan liquor.

一品景芝，中国芝麻香型白酒代表。1957年，山东省著名酿酒专家于树民最早在景芝酒中发现芝麻香香味成分。2006年，一品景芝被商务部和中国酒业协会确定为中国芝麻香型白酒代表，改写了鲁酒无香型代表的历史，芝麻香型成为建国以来中国白酒行业仅有的两大创新香型之一。2007年，由景芝酒业和中国食品发酵工业研究院联合起草的芝麻香型白酒国家标准，经国家质检总局和国家标准化管理委员会颁布实施。2008年，一品景芝被认定为国家地理标志保护产品。2009年，“芝麻香型白酒的研制”荣获中国轻工业科技进步一等奖。2010年，一品景芝代表山白酒入展上海世博会，2013年荣获第31届巴拿马国际博览会金奖。

Yipin Jingzhi liquor was the typical representatives of sesame flavor liquor in China. In 1957, the liquor experts Mr. Yu Shumin discovered “the sesame flavor” from Jingzhi liquor for the first time. in the year of 2006, Yipin Jingzhi liquor has been awarded as the typical representative of China sesame flavor liquor by the Ministry of Commerce and China Alcoholic Drinks Association, which rewrote the history of LU liquor that have no representatives of liquor flavor, with the sesame-flavor liquor being one of two breakthroughs since establishing the People's Republic of China. Meanwhile, in the year of 2007, the National Sesame flavor Standard, co-drafted by Shandong Jingzhi Liquor Co., Ltd. and China National Research Institute of Food and Fermentation Industries, has come into use, which has been reviewed by AQSIQ and SAC. In the year of 2008, Yipin Jingzhi liquor was also recognized as China national geographic indication protection products and in the next year, the research and productions of sesame flavor liquor won the first prize of scientific and technical payoffs granted by China National Light Industry. In the year of 2010, as the Chinese liquor representative product, Yipin Jingzhi liquor was came into the show of the Shanghai World Expo. In the year of 2013, it has won the Gold Award in the 31^st Panama International Expo.

年份景芝，是景芝引领中国白酒消费文化的创新之作，体现着景芝酒时尚化、年轻化和健康化诉求，是景芝未来在品牌塑造、市场扩张和文化引领等方面全面展示企业实力的主力品牌。

Vintage Years Jingzhi liquor leads China liquor consumption culture, embodying the orientation to fashion, younger and health of Jingzhi Liquor. It is the flagship brand for brand building, market expansion and culture leading, which show comprehensively the strength of Jingzhi Liquor.

景阳春，是酒、陶瓷与文化巧妙结合的典范之作，中国历史文化名酒，于1971年在时任山东省省委书记杨得志将军的关怀和倡导下成功研发，成为山东省第一个浓香型粮食白酒，山东省第一个出口创汇白酒品牌，被誉为“海外最能站稳脚跟的大陆五大名白酒之一”，荣登全国白酒市场质量抽检“红榜”五连冠。

Jing Yang Chun liquor stands for an ingenious combination of liquor, china and culture. Being one of China historic, cultural and famous liquor, Jing Yang Chun liquor was developed successfully under the leadership and guidance of Previous Secretary of a Provincial Party Committee, Yang Dezhi in Shandong in 1971. It became the first liquor with strong flavor distilled from cereals and the first liquor to be exported abroad in Shandong Province. Besides, it was named as one of the five famous and popular mainland China liquors. It won five consecutive during the quality spot check on the liquor market nationwide.

景芝白乾，中华白酒史上最早的高粱大曲酒。早在1915年作为山东白酒代表产品参展巴拿马万国博览会；1959年入展印度国际博览会；2010年入展上海世博会，荣获历届山东名酒、中国八大大众名白酒、 首批“中华老字号”称号，其传统酿造技艺列入山东省首批非物质文化遗产名录。

Jingzhi Baigan Liquor was the earliest Chinese liquor prepared by brick shaped raw starer made from sorghum in Chinese brew liquor history. As early as 1915, Jingzhi Baigan Liquor was exhibited in Panama World Fair on behalf of liquor industry made in Shandong Province. In 1959, it was exhibited in India International Fair. Jingzhi Baigan Liquor was appraised as Shandong Famous Brand, one of China eight popular and famous liquors, the first lot of designed as China time-honored brand. In 2006, Jingzhi Baigan was in the first batch of China time-honored brand. Its brew technique was recognized as the provincial level non-material culture heritage by Shandong Province Government.