Service Guide
Small and Medium-Sized Enterprises of Agriculture and Animal Husbandry Industry
来源： 时间：2016-03-17
One, the product must use brand as carrier, to realize relative premium.
In terms of farming areas, I think it can be roughly divided into two parts: agricultural materials and agricultural farming areas. Agricultural materials is ahead in the aspect of brand building in the past, while the agricultural products is lag behind. But today, in the times of Internet, especially as the rise of mobile Internet, agricultural products brand building is very popular, whatever it is is rice, flour, or fruit, meat. As if all people suddenly realize that must on the way of taking brand as the carrier, can them achieve premium, and enterprise can develop more quickly.
Second, the brand risk is the basis of consumer’s trust.
Since bearing the brand reputation, quality, culture, and a certain security, the benefits can be brought by a premium brand is preoption. But there is still risk hidden in brand, once there is detriment on the brand, the enterprise will suffer great losses. The bigger companies as well as brand influence, the greater the loss, and that is exactly the reason why consumers are willing to choose the brand products or brand enterprises. In fact, the risk cost is exactly the basis of consumers’ trust.
Three, the brand is expression of value.
In fact, the small and medium-sized enterprises also need brands. Due to the small size, farming, small and medium-sized enterprises are relatively weaker. They must take brand as the carrier of the characteristics and to show it. Consumers and enterprises are becoming more and more rational, not randomly change the product, instead, choose products based on reputation and brand. Brands are attached with great importance to the products.
Fourth, at the age of the Internet, brand building cost is reduced greatly.
At the age of the Internet, as an indispensable communicating tool, the Internet plays an important part in brand building for small and medium-sized enterprise. Brand building cost is greatly reduced, and the awakening of rural consumers, more attentions to the brand, all of which has brought new opportunities for small and medium-sized enterprises.
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