Under the background of recession of domestic real estate, also suffered the stagnation, with an indisputable fact that corporate advertising waste was more serious. So, how to advertise for flooring industry under today's situation ?

1.To refine enterprise’ advantages

To refine enterprises’ advantage, is equal to refining enterprise’ self-understanding sense. Enterprises show their advantages by the means of advertisement to consumers, at the same time, meet the consumers’ interests as well as their requirements. Actually, many enterprises do not know what’s their advantages, even some companies show in advertisements is just what they think is important, instead what are consumers concerned. Many small and medium-sized enterprises, guided by their own experiences, pay no attention to what consumers really need, as a result, the boss is satisfied with the advertisement but there is no effect.

2.To refine productive advantages

Product is the key of the floor enterprise advertising. To refine productive advantage, one important thing is to has a deep understanding of the floor itself as well as the similar products, then the unique features of company’ floor can be highlighted by comparison advertising products launched by it. General advertising company doesn’t understand flooring products, but the advertisement plan can not live without the contrast data. There is a relatively simple way to solve this problem that is to detect the floor materials and performance, then analyze their disadvantages or weakness, and finally seek solutions  from the Internet search.

3.To know about consumers’ concerns

It is consumer that the advertisement’s target group is, so enterprises must know about consumers’ reaction. Many failures can be attributed to lack of understanding about consumers’ interests and concern. Different consumers focus on different aspects of products, such as floor’s quality, appearance, price, performance, and so on. On the basis of a good understanding of consumers’ concern, the flooring enterprises can put an emphasis on what the consumers are interested in the advertisement, aiming to catch consumers’ attention and guide consumption.