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An analysis on traditional shoes industry’s development in 2015
来源： 时间：2016-03-29
As living standards continues improve, urban and rural residents’ level of dressing consumption is increasing steadily, and also some changes have taken place in China 's traditional shoes industry. The following is an analysis on traditional shoes industry of China in 2015.
Football is about sports, and it is also about capital. The announcement indicates the football stocks across the board waves red, so it is not difficult for us to speculate "football change" will sweep the field of business.
Not only is football a arena, but it is also a vanity fair of brand, in other words, a new profitable field that be caught by bourgeoisie. In this sense, the football will be the highlight of capital market in 2015. On the one hand, the positive circulation between resources and capital will promote the development of the industry as a whole; On the other hand, some companies will possess good positions at its early stage, then there will be a competitive advantage forming that it is difficult to be transcended.
Most consumption of China's sports industry are originated from outdoor apparel market. Because of the low barriers to enter shoes-clothes market, competition and homogeneity arise seriously, and profit is relatively low. If traditional shoes companies want to make full use of sports market, a transformation must be put into practice, aiming to increase the added value of the brand.
This is an era of "marketing +". Sports marketing is catching more and more attentions of the domestic sports enterprise. Not only traditional badminton, table tennis, football, basketball, tennis sports, even golf, riding and sailing all witness sports brand. In addition, animation marketing, entertainment marketing and cross-border marketing are emerging in endlessly.
This is an era of channels "+". When traditional marketing is going wither, multi-channel marketing is going popular. At the same time, in consideration of consumer’s demand, most of the shoes-clothing enterprises sale shoes of multi-brand, as far as possible to meet consumers’ demands.
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